Its very definition goes far beyond the corrugated board, cellophane and glue that surrounds a product. For SKUzzio, packaging is a complex bundle of structural design, graphic design, corporate identity, logo design, signage, name generation, problem solving, strategic skills, image building, research and marketing, copywriting, cultural insights, technical know-how, strong client relationships, retailer and consumer understanding, government and corporate guidelines...but most of all, salesmanship. Because even though our team has won national recognition for excellence in design, we realize that the best critical acclaim a package can ultimately receive is its purchase.